The MLS is set to become the second professional sports league in North America to allow its teams to sign international sponsorship deals, according to the Sports Business Journal. The move comes after the NBA opened up two international partner positions per team from the 2019/20 season as part of a three-year trial.
The ‘beta programme’ was approved by MLS’s board of governors in December, allowing franchises in the top-tier soccer league to sell international sponsorship rights from the upcoming 2020 season. Franchises will not be able to sign global marketing deals with gambling or sports betting companies and MLS clubs cannot sign international deals with brands that are competitive with existing MLS sponsors.
What does this mean for the future of the MLS and all of soccer in the United States? Here at ENDALGO we predict that this will increase the international exposure and potentially bring more interest of the sport here. As ENDALGO continues to connect and provide the tools to make organizing teams, games, and events more efficient, we believe this will also make the community bigger and stronger throughout the country. Download ENDALGO today to see how you can impact the soccer community in the United States.